RYMAC. Book the call

Operator · Consultant · Closer

I Fix How You Scale.

You have an amazing offer that you can’t close. It’s usually a pricing and positioning problem.

  • You already sell something and money is moving
  • You want an operator, not another course
  • You can act on the answer inside a week
Book the 15-minute call · $50 See what I've built
$500 / hour thereafter
Ryan RyMac McKinney
Ryan “RyMac” McKinney Sales & marketing operator
Marine, then operatorSemper Fi. I've run the desk, not just advised it.
3 companies past 7 figuresBuilt and operated, not consulted on.
Entrepreneurs on FireFeatured guest. Listen to the interview.
$10M+ client resultsGenerated by the people I’ve trained.
$10M+Client results
3Companies built
15 minTo a straight answer
VOBVeteran Owned Business

What I’m currently working on

If you don’t need a consultant, I have free stuff too.

Here are things I am currently doing. Come say hello in my community, or pick the project that will help solve your current problem.

Build Market Close Software · Free

Build Market Close

Free sales and marketing software. Learn to position your offer and then spar with live AI voice agents so that you can practice your close without burning real leads.

buildmarketclose.com
Files n Folders System · Free

Files n Folders

The ICM Folder System. I use 1 agent, text files, and folders to run my business workflows. Reduce tokens, time, and increase efficiency with text files…and folders.

filesnfolders.com
Build Market Close community Community · Free

The BMC community

Learn to build, market, and close with a serial entrepreneur that’s been featured on EOFire using AI with Files & Folders.

skool.com/buildmarketclose
YouTube LinkedIn EOF Sierra6ai Allodra Oathdriven LLC

The Free Community

What people are saying.

I pride myself on providing value, even at the free level. If this is my free stuff, imagine what my paid stuff is like.

What Do Paying Customers Say?

Arne-Per Heurberg, who goes by Per, 5 star review on the Build Market Close Skool, still a paying member after 1 month: Always got your back, RyMac. That isn't some throw away pithy line. That is a promise that I've seen followed through on repeatedly throughout the community before people even know that they need it, Ryan is building tools and honing skills to meet people at the earliest spot that they can possibly pick up the sales and marketing part of their journey. Nothing gatekept. Everything about people making it their own and them helping others. He shares from 3x+ successful sales careers. Don't miss it!
★★★★★That is a promise that I've seen followed through on repeatedly. Nothing gatekept Per Heurberg
Marcelo Michelsohn, 5 star review on the Build Market Close Skool, still a paying member after 1 month: Best decision ever to join Build Market Close. It doesn't matter how well you can create an AI system if you don't know how to market and sell it. Ry Mac fills this gap with his decades of business experience and his knowledge of AI, specially ICM systems. One of the more generous, no BS, straight forward guys in this space.
★★★★★It doesn't matter how well you can create an AI system if you don't know how to market and sell it. Ry Mac fills this gap Marcelo Michelsohn
Phill MacDonald, 5 star review on the Build Market Close Skool, still a paying member after 30 days: I joined BMC from the Clief Notes community to learn how to sell this system. Ry Mac is a sales master at this and a genuinely down to Earth guy willing to help. If you're looking for great sales training for the AI industry you're in the right spot.
★★★★★Ry Mac is a sales master at this and a genuinely down to Earth guy willing to help Phill MacDonald
Mason Page, 5 star review on the Build Market Close Skool, still a paying member after 8 days: RyMac helped me declutter my tangled AI brain. I was ready to give up on AI thinking it was over hyped crap. Now everything is properly set up and my AI runs like all the videos you see on his YouTube.
★★★★★I was ready to give up on AI thinking it was over hyped crap. Now everything is properly set up Mason Page
Angelo Ramos, 5 star review on the Build Market Close Skool: Ry Mac helped me out for 5 straight hours after I dm'd him because I had my first ICM presentation to a prospect with no idea how to implement it. Tons of resources and live coaching on chat. I landed the prospect.
★★★★★5 straight hours after I dm'd him I landed the prospect Angelo Ramos
Miguel Alemar, 5 star review on the Build Market Close Skool, still a paying member after 26 days: Ryan has blown other communities and masterminds away by leading with genuine integrity, care and a drive to share his knowledge. This was the best investment I have made so far. We are tapped in!
★★★★★This was the best investment I have made so far. We are tapped in! Miguel Alemar
Jason Reedy, 5 star review on the Build Market Close Skool, still a paying member after 12 days: I've been very impressed, not only with the competency, but the real sense of shared growth and the willingness of others to help. This is not a group for Guru's with all the right answers, instead it's a place for people to come together and share what they are working on and bring their experience to bear on the things others are trying to figure out. Ryan is also extremely helpful and glad to assist people on specific projects, it's not that just that he can help - it's that he is eager to.
★★★★★This is not a group for Guru's with all the right answers it's that he is eager to Jason Reedy
Ron Davis, 5 star review on the Build Market Close Skool, still a paying member after 1 month: I don't think I've had the opportunity to learn so many new things in one call. Mind you, I think I'm well-versed already in this AI space. Being on a community call with Ryan's community, just the first call, was a level up even for me. Highly recommend, especially if you need to focus on building up the sales and marketing side of your organization.
★★★★★just the first call, was a level up even for me. Highly recommend Ron Davis
Jeff Van Leenen, 5 star review on the Build Market Close Skool, still a paying member after 28 days: I am really impressed with all of the material here. The framework course is clear and practical, asked stuff amazing, and the ICM build-along shows the real process, not theory. Ry Mac shares everything freely and genuinely wants to see others succeed. Best kind of community to be in.
★★★★★the ICM build-along shows the real process, not theory. Best kind of community to be in. Jeff Van Leenen
Kenneth Korte, 5 star review on the Build Market Close Skool, still a paying member after 1 month: I've paid for courses that gave me less than what RyMac hands out here for free. The sales framework, his Claude Code skills, the ICM build-along. None of it is held back for an upsell. Most gurus charge an arm and a leg and still leave out the part that makes it work. RyMac gives you the whole thing, then helps you apply it. I build my business nights and weekends, so I need stuff I can use right away. This is it. If you can build with AI but struggle to sell it, join.
★★★★★I've paid for courses that gave me less than what RyMac hands out here for free. None of it is held back for an upsell Kenneth Korte
Marcelo Michelsohn, a post on the Build Market Close Skool, a paying premium member: Day 2, touch 2 on WhatsApp, 14 of 33 have now replied. Yesterday was the email. Today my brother texted everyone who hadn't answered on WhatsApp, one by one. 8 more replies today. Where it stands: 4 clients requested proposals to send next week, one for an 1,800 people event, 4 conversations waiting on them, 5 honest no's with the door open, 19 silent. Touch 3 is the phone call. Could not have done it without Ry Mac's support! I am thinking about upgrading from premium to VIP.
4 clients requested proposals one for an 1,800 people event. Could not have done it without @Ry Mac's support Marcelo Michelsohn
Marcelo Michelsohn, a post on the Build Market Close Skool, a paying member: 29 emails, 7 replies, 2 qualified opportunities in one day! RyMac helped me craft my first commercial campaign for a client, my brother's event management company. He also helped me set up my Allodra seat. My brother's reaction at the end of the day: OMG! I've tried all kinds of posts, newsletters, I've hired social media agencies. Nothing worked! What a difference does it make when you brought this strategic commercial and marketing thinking and system!
29 emails, 7 replies, 2 qualified opportunities in one day! his brother: I've hired social media agencies. Nothing worked! Marcelo Michelsohn
Phill MacDonald, a paying member, commenting on the VIP room post: This is Awesome Sauce! Ry Mac is the real deal. I am not ready for VIP but I know all the info in the classroom here has helped me a lot to set the system up. Ry Mac has also personally helped me get out of analysis paralysis. It's easy to not want to start outreach, but when you do, you see its easy. Keep hustling ya'll, you'll get there if you just follow along. Below it, Angelo Ramos, a paying member: Ry Mac is the man you guys! Even before joining premium he kept adding value like I'm on premium VIP. Bro literally guided me 5 straight hours no joke to my first prospect meeting. He's the real deal.
Bro literally guided me 5 straight hours no joke to my first prospect meeting. He's the real deal Phill MacDonald and Angelo Ramos
Mason Page, a paying member, commenting on the VIP room post: Ry mac is an excellent teacher with the patience to go with it, he will give you the energy you give him. Ry continues to answer my toddler questions with the vip room! excited to join my first call and be in a new room of people ready to learn, grow and EXECUTE!
Ry continues to answer my toddler questions with the vip room! an excellent teacher with the patience to go with it Mason Page
Ron Davis commenting on the VIP room post: Premium Member, Yup that's me now.. let's win this thing. Above it, Shkelqim Sina: great to see that. Well done. I am not ready yet. But I would like to join the live calls.
Premium Member. Yup that's me now.. let's win this thing. and 1 more asking to get on the calls Ron Davis
Jeff Van Leenen commenting on the Who's in the VIP Room post: I'm in! Let's kill it.
I'm in! Let's kill it. Jeff Van Leenen
Stephen Nelson commenting on the Who's in the VIP Room post: Hey guys, just joined up and cant wait to get onto a call and meet you all. I listened to the last call i think it was really interestiing to learn more about you all. See you next week.
just joined up and cant wait to get onto a call See you next week Stephen Nelson
Carla Bosteder in the Build Market Close Skool community, working through the production line: I appreciate you. Working through it now. It's a major build, Ry. I'm super impressed.
Working through it now. It's a major build, Ry. I'm super impressed. Carla Bosteder, a production line buyer

It's A Welcoming Community
Come Say Hello👋

Arne-Per Heurberg, who goes by Per, welcoming the 2 newest VIP members on the Build Market Close Skool: Welcome Jeff Van Leenen and Stephen Nelson!!!! Ry Mac replies: Arne-Per Heurberg, Stephen Nelson is our Aussie and add another 1 for the mental health, wait till you see all the stuff he has going on lol
Welcome Jeff Van Leenen and Stephen Nelson!!!! a paying member welcoming the 2 who upgraded that night Per Heurberg
A new member being welcomed on the Build Market Close Skool. Nuno Silva: Welcome. AI gurus are the worst. Ry Mac replies: Some people suck, but some awesome peoples in here! Then Miguel Alemar: Welcome Ot Ratsaphong you are in the right place. Ot Ratsaphong replies: thank you. Looking forward to learning and growing my coaching business.
Welcome, you are in the right place. a member welcoming a member, and 1 more under it: AI gurus are the worst Miguel Alemar, to a new guy
Darren Soares posting on the Build Market Close Skool, titled Struggling to get sales, Watch this: I wasted weeks calling people and wish I had seen this video sooner. I'm posting it here because information overload is real, and sometimes we all need a little push in the right direction. If you are trying to get sales and you haven't watched this video, you're holding yourself back. Ry Mac thank you for sharing your knowledge. Jordan Shaw thank you for mentioning this, I didn't realize the information I needed was right in front of my face. Underneath, Nuno Silva: I still hadn't watched this one, it's such a good video. So much relevant information in one small video, and no filler. How is this free Ry Mac I feel like I'm scamming you.
How is this free? I feel like I'm scamming you on a post 1 member wrote to push the rest of the room Nuno Silva and Darren Soares
Ot Ratsaphong posting on the Build Market Close Skool, titled I almost skipped RyMac's About Me video. Glad I didn't. 5 likes and 7 comments. In the comments he adds: I'm on the floor at the moment and all your lessons are invaluable to me. Thanks Ry Mac, I'm going to go through your lessons first then I reach out for help. Just watched your videos.
I almost skipped RyMac's About Me video. Glad I didn't. a member who wrote his own post about it Ot Ratsaphong
The body of Ot Ratsaphong's post on the Build Market Close Skool: He's not a tech guy. He's a marketer who spent real money learning to use AI properly and then realized most people don't need to pay for the expensive tools to get started. They need to actually use the free tier well, and only pay when they're ready to implement. That's the opposite of what most AI gurus sell you. I'm building out a coaching practice right now, and that mindset, get good with what's free before you spend a cent is exactly the kind of thing I wish someone told me earlier. It's not just backstory, it's the philosophy behind his approach to sales. If you are runing or starting a small business, you're a seles person. Then go build something with what's free. That's the point. As he says, Go be dangerous!
That's the opposite of what most AI gurus sell you. get good with what's free before you spend a cent Ot Ratsaphong
Carlos Acuna commenting on the Build Market Close Skool, teaching the room something he worked out himself: Amazing Ry Mac, thanks! Since asking back then and reading our artifact and other replies to my original post, I also found a use case for projects inside Cowork. When you start the project, you can connect a folder and then set instructions. You can add your ICM folder to the project, once created you can set the instructions to: Before doing anything, open START-HERE.md and follow it. Then every chat in that project will get initialized correctly.
I also found a use case for projects inside Cowork a member teaching the room, with his own screenshots Carlos Acuna
2 comments on a Build Market Close lesson. Darren Soares: Great information, a ton of value in this. I was starting to do some of this. But this is at another level. digging in now. Thanks RyMac. Ot Ratsaphong: Great lesson here! I'm blown away. I have never seen anyone break this down like this. Pure Gold!! Love it!
I have never seen anyone break this down like this. Pure Gold!! and 1 more: this is at another level Ot Ratsaphong and Darren Soares
Jude Doocey commenting on the Pricing Your Offer lesson on the Build Market Close Skool: bro that level of research before meeting or dealing is mental, its clear i havent been performing like the highest level people after watching this lol, i need to do more prepartion when given an opportunity, at what point do you begin your discovery and research on them though? after youve closed them for a meeting? or is that why you targetted the entire industry instead of one company so then your facts apply to everyone automatically? ive only just clocked that, thats so smart
that level of research before meeting or dealing is mental its clear i havent been performing like the highest level people Jude Doocey

BUT WAIT!
There's More...

Jake Van Clief, the author of the ICM methodology, 62.4 thousand subscribers, pinned comment on the ICM video with 23 likes: Great video my friend! Below it, James Holmes with 21 likes: The desk and folder metaphor made ICM finally click for me. It's refreshing to see a technical concept explained in plain English without unnecessary jargon. Great work translating a complex methodology into something anyone can understand. Then its Diya Roy: The real strength of this video is its clarity. Instead of just explaining concepts, it shows how to actually apply the ICM folder system in everyday use. Then Brandon Andrews: Showing your own mistake with duplicated tree structures and explaining how file drift quietly throws off the AI was super insightful. Thanks for showing the real process, mistakes included. Then Duvan Alejandro: I really liked how you broke down the ICM folder system into something easy to understand. I'd heard about it before, but this is the first time it actually clicked for me.
Great video my friend! Jake Van Clief, who wrote the ICM paper, pinned on Ryan's video on YouTube
Comments on the ICM video. VonEveric: Nailed it. No one actually shows you the files. techfixer1543: RyMac a frickin huge thank you and high-five to you! Brother! I listen and watch Jake's videos. And though I understand conceptually about 75% of his content, your explanation gives me a front-line facing the AI firing head-on, deeper know-how of Oh yeah, that does click. It's admirable that you are authentic and don't put on a false persona of being a guru. I've subscribed to your channel. And thank you for your service as a Marine. siab7777: Amazing! It finally clicks. Building it one thing at a time calms my overwhelmed nuerospicy brain. JYOTSNANATH: This is one of the clearest explanations of the ICM Folder System I've seen.
Nailed it. No one actually shows you the files It's admirable that you are authentic and don't put on a false persona of being a guru on YouTube
Comments on the ICM video. NicoVeenkamp: I have been working and operating my small webbuilding business since a few months using the ICM methodoly. I did my setup using the AI I use by downloading the github repo of his methodology and used the AI having writing all the folders and files and keeps them updated after every session. I also use it do to a monthly audit of the setup. Works great! EdwinFernandezAI: This is exactly what I needed, thank you! danteemanuel6068: Yo I'm about to download this video and give it to Claude it's game over. gabrielcostaesilva948: Great as always Ry! tcbhakta8419: Always giving out gems.
I have been working and operating my small webbuilding business since a few months using the ICM methodoly. Works great! on YouTube
Comments on the ICM video. NickiNyxx: I'm as newb as you can get and my interest is sprung! The way you explain makes it to where I can actually take in the information and start to understand. Thank you for this. crazyfox55: At 11 minutes 23 you make a great point about selling the solution not the technology. Don't sell AI, files and folders, or database. Understand their problem and then help them find the best solution. JosefaSavu: So glad to have found Jeff's community and you man. Thank you! sylgagliardi7565: Love your vids Rymac!! Keep em going!!
I'm as newb as you can get and my interest is sprung! The way you explain makes it to where I can actually take in the information on YouTube
Comments on the ICM video. RimaSen: Thank you for being so authentic and real through the wonderful detailed information and presentation of your video which is really helpful and highly recommended. NarayanSaha: This was genuinely helpful. The ICM Folder System finally makes sense after watching your explanation. I liked how you focused on practical examples instead of just theory. deep: ngl, this is fire.
The ICM Folder System finally makes sense after watching your explanation. and 1 more: ngl, this is fire on YouTube
Comments on the Claude skills video. simplifytoglorify: I can't believe you are offering 14 Claude skills for free. These can take a lot of time to create, so this is a huge benefit. I went to your Skool community and have used some of your other free materials, so I'm going to take a look at these too. Thank you for sharing this. I hope folks realize how helpful skills can be. alsimonuk: Another great vid RyMac and I've already used the some of these skills, not ready to share what I've built with you yet, but should be coming soon.
I can't believe you are offering 14 Claude skills for free. I hope folks realize how helpful skills can be on YouTube
alsimonuk commenting on the Claude skills video: Another great vid RyMac and I've already used the some of these skills, not ready to share what I've built with you yet, but should be coming soon.
I've already used the some of these skills not ready to share what I've built with you yet on YouTube
Nuno Silva, a software engineer, on the ICM folder system in the Build Market Close Skool community: came from Jake's community and stayed for the business side of the hustle
Especially on the business side of the hustle, which most Software Engineers have no grasp on Nuno Silva
E P on joining the Build Market Close Skool community and getting lead capture direction from RyMac: the value he provides is something that is not common
The value he provides is something that is not common E P
Jordan Shaw of Agents As Folders on the Build Market Close Skool community: what you'll receive here in this skool community will be jaw dropping
What you'll receive here in this skool community will be jaw dropping Jordan Shaw
Gabriel Azoulay of The Quiet AI on the Build Market Close method: given us access to higher level mental planning, turned into an easy applicable solution you can follow
given us access to higher level mental planning, and turned it into easy applicable solution Gabriel Azoulay
Darren Soares on the ICM folder structure in the Build Market Close Skool community: I've been selling at the wrong place for years
I've been selling at the wrong place for years Darren Soares
Tc Bhakta on interpretable context methodology (ICM) in the Build Market Close Skool community: RyMac your work is intoxicating
RyMac your work is intoxicating Tc Bhakta
Shkelqim Sina on the free ICM folder system in the Build Market Close Skool community: the value I got, free of charge, transformed me
the value I got, free of charge, transformed me Shkelqim Sina
B.j Bronstad on the ICM folder structure in the Build Market Close Skool community: simple enough for a no degree in tech, only self taught
simple enough for a no degree in tech, only self taught B.j Bronstad
B.j Bronstad rebuilding his Claude Code setup on interpretable context methodology: I am redoing my Claude to the ICM system
I am redoing my Claude to the ICM system B.j Bronstad
Gina Wang on the ICM folder structure for AI in the Build Market Close Skool community: interesting and smart
interesting - and smart! Gina Wang
Jordan Shaw reacting to the ICM folder system running live in Claude Code: Thats nuts.
Thats nuts. Jordan Shaw
Darren Soares on the ICM folder structure in the Build Market Close Skool community: this is at another level, digging in now
this is at another level. digging in now. Darren Soares
Jude Doocey on learning interpretable context methodology in the Build Market Close Skool community: such an easy to follow story, awesome knowledge
such an easy to follow story, awesome knowledge Jude Doocey
Hoss Apple after unzipping the free ICM folder system starter kit: downloaded the zip and have made 3 biz ideas pages
downloaded the zip and have made 3 biz ideas pages Hoss Apple
Hoss Apple on the breadth of the ICM folder structure in the Build Market Close Skool community: wow, amazed at the creativity and breadth
wow!! amazed at the creativity and breadth Hoss Apple
Carla Bosteder on the ICM folder system teaching in the Build Market Close Skool community: You are so good at this, teach me your ways
You are so good at this. Teach me your ways Carla Bosteder
Darren Soares telling the Build Market Close Skool community to study the ICM folder structure: give these skills your time and attention
give these skills your time and attention Darren Soares
Michael Milenkovic on the free interpretable context methodology training in the Build Market Close Skool community: really appreciate all the tips and good value
really appreciate all the tips and good value Michael Milenkovic
Jordan Shaw comparing the ICM folder structure to real IT filing: this is really how I started my career in IT
this is really how I started my career in IT Jordan Shaw
Jordan Shaw on context engineering with the ICM folder system: what will start to drive the conversation
what will start to drive the conversation Jordan Shaw
Kamilah Owens on the clarity of the ICM folder structure in the Build Market Close Skool community: helps make clear the structure
helps make clear the structure Kamilah Owens
Darren Soares on the ICM folder system training in the Build Market Close Skool community: you have so much knowledge RyMac
you have so much knowledge RyMac Darren Soares
Jeff Van Leenen replying to RyMac's ICM folder system post in the Build Market Close Skool community: GOLD!
GOLD! Jeff Van Leenen
Carla Bosteder's Skool post after searching Jake's ICM system: our brilliant sales guru is doing it right, all I see is Ry's face everywhere
All I see is Ry's face everywhere Carla Bosteder
Josefa Savu on RyMac taking the ICM folder structure and presenting real business use cases: brother you are killing it, so valuable, helping my old man with his law firm
Brother you are killing it! presenting real business use cases is so valuable Josefa Savu
Bob Watkins after the production line video: just finished my first from scratch ICM tool, an image normalizer for a client with 3 websites
just finished my first, from scratch ICM tool for a client Bob Watkins
Matthew Maginley after buying the Production Line at the dime sale: found you through Jake Van Clief, love the way you explain things, yes you are a machine
i bought the Production Line at the dime sale. Yes you are a machine. Matthew Maginley
Miguel Alemar, a former AT&T network engineer, on his first call with RyMac about the ICM folder system: clear on all my next steps, he lived up to the character and expectations I had, solid dude
Not only am I clear on all my next steps, he lived up to the character and expectations I had. Solid dude. Miguel Alemar
Edwin Fernandez commenting on the Build Market Close Skool on the post Introduce Yourself Below (Please & Thank You): @Ry Mac Hey RyMac I just went to that site and damn that was a good sales video and the right price for me, bought it and then I searched 'what is ICM' That is where I am at in my learning of this stuff. But, I purchased because I have the intuition it would help me somehow. So now I need help figuring out what it is I can sell or services to offer using that system. I need help with that part. In the meantime I'll b
damn that was a good sales video and the right price for me, bought it then searched what ICM was Edwin Fernandez
Edwin Fernandez commenting on the Build Market Close Skool on the post Introduce Yourself Below (Please & Thank You): @Ry Mac Yeah I had a feeling if I left the page that was it, offer over, I could tell somehow, it came through in your voice. I'll DM you thank you
I had a feeling if I left the page that was it, offer over it came through in your voice Edwin Fernandez
Edwin Fernandez commenting on the Build Market Close Skool on the post How To Sell ICM Folder Structure To SMB's: @Ry Mac Good man. It was a great sales video. You sold me, a guy who didn't know what ICM was before I bought. I just felt like damn I need this thing now! I do see those links to them-that is exciting to see. I am trying to get up to speed fast.
You sold me, a guy who didn't know what ICM was before I bought. on the video that closed the sale Edwin Fernandez
Edwin Fernandez commenting on the Build Market Close Skool on the post How To Sell ICM Folder Structure To SMB's: Just saw the video, what an absolute honor you put my comments in the video. So grateful to be here in your community and learning your stuff.
what an absolute honor you put my comments in the video after the comments showed up in a video Edwin Fernandez
Phill MacDonald commenting on the Build Market Close Skool on the post How To Sell ICM Folder Structure To SMB's: Really great video, and brings a lot of things into focus for me, that I've been kicking around for a couple of months. Thanks for extra ideas on this @Ry Mac !
brings a lot of things into focus for me on How To Sell ICM To Small Business Phill MacDonald
Darren Soares commenting on the Build Market Close Skool on the post Lesson Check-In Stages 4-6: The Road map and the calculator are gold. I'm starting to see the Ry Mac Sales Machine unfold, brilliant my friend brilliant. So many ideas running through my head right now.
The Road map and the calculator are gold. I'm starting to see the Ry Mac Sales Machine unfold Darren Soares
Ot Ratsaphong commenting on the Build Market Close Skool on the post Lesson Check In: Pricing Your Offer: @Ry Mac Great lesson here! I'm blown away. I have never seen anyone break this down like this. Pure Gold!! Love it!
I have never seen anyone break this down like this. on the Pricing Your Offer lesson Ot Ratsaphong
Jordan Shaw commenting on the Build Market Close Skool on the post Thank you: As someone who is working with Ryan and building daily, your going to be blown away by the effectiveness and depth of his knowledge in online marketing and learning how to structure your sales offers and better yet, how to CLOSE. BMC for the win!
As someone who is working with Ryan and building daily on a member's thank you post Jordan Shaw
Miguel Alemar commenting on the Build Market Close Skool on the post Who's in the VIP Room? What's Premium Mean for You?: This VIP group is a solid group of people who are willing to help each other and have a hunger to grow. Ryan is always going above and beyond to deliver value. I appreciate how transparent he is and how he follows up to make sure we have implemented any help he has offered. The amount of time that it takes me to move the needle has dropped to about 1/10 of what it used to so I'm in here for good! Thanks to everyone i
Ryan is always going above and beyond to deliver value. on the VIP room Miguel Alemar
B.j Bronstad commenting on the Build Market Close Skool on the post Lesson Check-in: Done For You Agency ICM Fold...: As a Nerd ripped open my radio controlled R2D2 in 1984 to add a voice ai to it code to language ( thanks radio shack for the parts ) RyMac has made the ICM simple enough for a no degree in tech only self taught be able to see progress and actually have agents running on my desktop.... Thanks RyMac for simplifiing the amazing Jake's ICM process. One of the easiest to understand agentic training ever... Thanks Semper F
RyMac has made the ICM simple enough self taught, building since 1984 B.j Bronstad
Jude Doocey commenting on the Build Market Close Skool on the post Lesson Check-ins: Close Calling to Set Appointments: such a good video as always, so informative, the way you explain things just makes sense, like an encyclopedia for sales, appreciate your time and help as always broski 💥 cant wait to learn more
like an encyclopedia for sales on the cold calling lesson Jude Doocey
Josefa Savu commenting on the Build Market Close Skool on the post I'm automating the automated ICM production line with a GUI: @Ry Mac cant say it enough brother, you are a legend. Thank you for all that you do!
you are a legend on the production line update Josefa Savu
Jennie Noble commenting on the Build Market Close Skool on the post I'm automating the automated ICM production line with a GUI: This is so cool. I seriously can not wait until I get the money to upgrade Claude. the stuff I am learning is crazy between you and the Claude training .
This is so cool. the stuff I am learning is crazy Jennie Noble
Carla Bosteder commenting on the Build Market Close Skool on the post All Spiders Matter 🫣 [production line update]: @Ry Mac Oh, wow! Thank Fred for me. ;) That was far better than I expected. I appreciate you doing that for me Ry. You really do have everyone's back.
You really do have everyone's back. on the All Spiders Matter post Carla Bosteder
Ot Ratsaphong commenting on the Build Market Close Skool on the post Human + AI Operating System: @Ry Mac I just went through Fred's report. Got my afternoon set out for me. Thank you very much. This is Gold! This is what I need. A system that will help me move forward effectively. Will report back when all tasks are complete. This will be part of my 90-day plan leading up to the end of the year... starting with a clean desk/forder system.
This is Gold! This is what I need. after reading Fred's report Ot Ratsaphong
Pat Kelly aka Kelman commenting on the Build Market Close Skool on the post Playin in my files n' folders...: I’m a bit overwhelmed with all the amazing stuff you’re dropping almost every day @Ry Mac ! I’m really grateful for all of it - I’m just trying to work out a clear plan to put it all together. 😳🤣
all the amazing stuff you’re dropping almost every day on a files and folders update Pat Kelly aka Kelman
Carla Bosteder commenting on the Build Market Close Skool on the post Monthly or Weekly Live Calls + CRM + Software: @Ry Mac I really appreciate you. You've given me clarity in a few areas that I had been struggling with. Selling my builds to businesses is not something I expect to pursue now. I'm trying to be realistic about what I want to achieve vs. what I could achieve if I went in a different direction. My faith is super important as well as helping others, so I'll stick with what I know. Besides, I'm 60-ish and don't want to
You've given me clarity in a few areas that I had been struggling with. on the live calls post Carla Bosteder
Adam Smith commenting on the Build Market Close Skool on the post No man left behind: Love it and thank you for sharing. The dime sale increase on each sale is catchy, cool and made me smile. Half considering buying it just to support, but may just upgrade my membership with you instead. I will be getting my own content and Skool going too coming at things from a bit more of a technical perspective but at a laymen level to help support in the ICM ecosystem and beyond.
The dime sale increase on each sale is catchy, cool and made me smile. on the dime sale Adam Smith
Josefa Savu commenting on the Build Market Close Skool on the post How To Set Up ICM Folder System for A Small B...: This is exactly what I needed man, I'm in a similar boat to the person you mentioned at the start of the vid, I'm new to this scaffolding and looking to find ways to provide it as a service but no sure how to not just communicate the value prop to them but how to then apply it for them. So this type of content is very eye opening bro, thank you!
This is exactly what I needed man on setting up ICM for a small business Josefa Savu
Edwin Fernandez commenting on the Build Market Close Skool on the post How To Set Up ICM Folder System for A Small B...: Thanks for the video just what I needed at this time. When we get the client, we get all their basic information first so we can feed it into the AI to make the ICM structure for them. Do you have a template or document you always send to clients, should I just use common sense and AI to generate one of those? New businesses just starting out will have a different set of questions compared to an established business
just what I needed at this time on setting up ICM for a small business Edwin Fernandez
Dante Emanuel commenting on the Build Market Close Skool on the post Check the name of the skill...: @Ry Mac I AM WATCHING NOWW!!!! THANK YOU . AND MAY GOD BLESS YOU FOR GENRATIONS !!
I AM WATCHING NOWW!!!! THANK YOU on a new skill drop Dante Emanuel
Jeff Van Leenen commenting on the Build Market Close Skool on the post First call with Rymac: @Miguel Alemar I agree! The ICM is freeing me up to do so much. Plus the material @Ry Mac is putting out is awesome!
The ICM is freeing me up to do so much. 1 member to another Jeff Van Leenen
Aiman Farogh Anjum commenting on the Build Market Close Skool on the post Introduce Yourself Below (Please & Thank You): Hello..a medical doctor and a professor of physiology from Pakistan. Been following Jake since late July...loved @iscalelabs' breakdown of the ICM on Jake's community and JUMPED at joining Ry's community since I'm a no-code builder and truly appreciate simplified iterations of Jake's methods. Excited to learn :)
a medical doctor and a professor of physiology who jumped at joining the room Aiman Farogh Anjum
Edwin Fernandez commenting on the Build Market Close Skool on the post Introduce Yourself Below (Please & Thank You): Hey RyMac, I stumbled on your YT and liked the way you teach. I got into Jake Van's stuff but so confused and found myself not 'getting it'. Still trying to figure this thing out, I have pieces but trying to make it all click. By click I mean get someone to pay me online or even locally using it. Thanks for the content, diving in.
I stumbled on your YT and liked the way you teach a first hello Edwin Fernandez
Carla Bosteder commenting on the Build Market Close Skool on the post Use ICM Folder Structure To Build An AI Recep...: Aren't you the best?! I'll watch it here in a bit. I'm just finishing some updates to one of my little projects. Thank you. I'm going to be digging deeper into all your materials in the coming week. I have a couple of my projects hitting the finish line so ready to put it all out there pretty soon.
Aren't you the best?! on the AI receptionist build Carla Bosteder
Jeff Van Leenen commenting on the Build Market Close Skool on the post The answer was already in my files. I just needed something to read it back...: @Ry Mac thank you very much. That was great to chat and spitball with you a little bit about this stuff, and I'm totally motivated.
I'm totally motivated after a call with Ryan Jeff Van Leenen
Ray Baker commenting on the Build Market Close Skool on the post Introduce Yourself Below (Please & Thank You): Hey, I’m Ray from the UK (just realised that rhymes) :-) I got here from Clief Notes after seeing your explainer video - great help btw. I’m not in tech but always considered myself pretty good with it especially for someone in their sixties. When I read the posts on Jake’s Skool I realise I am light years behind them over there. Im sure a lot of people doing this, are like me and feel out of their depth sometimes, b
after seeing your explainer video - great help btw Ray from the UK, not in tech Ray Baker
Ray Baker posting on the Build Market Close Skool titled A win for a non-techie (posted 2026-09-21, General discussion): I posted most of this on Clief Notes a few days ago, but my ‘win’ is equally down to what I’ve learned here from @Ry Mac so it should be in here as well. If it helps anyone in anyway, that’s great and if there are any questions, shoot… I look after the finances for 2 small companies. One is a street food business that adores ICM even though they have no clue what it is and have even heard the term. They don’t pay me
my ‘win’ is equally down to what I’ve learned here from @Ry Mac a win for a non-techie Ray Baker
Nadine Nz commenting on the Build Market Close Skool on the post Introduce Yourself Below (Please & Thank You): I'm Nadine and signed up after watching your your take of the ICM method! Planning to bringe your content soon. Keep making awesome stuff!
Keep making awesome stuff! signed up after 1 video Nadine Nz
Jordan Shaw posting on the Build Market Close Skool titled Finally did it!: I used RYMAC's production line, now I have a youtube channel! ------> The zip package and files are here in my Classroom: #Hermes Agent Remembers YOU, Not Your JOB Read the Blog ------> Questions or comments?
I used RYMAC's production line, now I have a youtube channel! the post, Finally did it! Jordan Shaw
Edwin Fernandez posting on the Build Market Close Skool titled ICM starting to click thanks to RyMac's content: I made an attempt setting up an ICM structure on my computer. After that I just prompted the AI with this below, I used a random local company I found with a shitty website: ------ use the ICM Architect skill + reference your current ICM build (Jakes repo and the one you have of the done-for-you folder ) [COMPANY WEBSITE] I'm building an ICM structure for their business above and I want to make a plan for their ICM f
ICM starting to click thanks to RyMac's content a member's post Edwin Fernandez
Nuno Silva posting on the Build Market Close Skool titled The 3 Universal Laws is a great Insight: Just went through the Create Your Offer Using 3 Universal Laws material. This is a really strong start to the course. What clicked for me: the framing that literally any business is breaking at least one of the 3 laws (Speed, Persistence, the Right Message), and usually all 3. That reframes "what do I sell" into "what leak do I fix". Such a simpler way to think about offers.
The 3 Universal Laws is a great Insight on the offer lesson Nuno Silva
Nuno Silva posting on the Build Market Close Skool titled Stop what you're doing - Watch this Ry Mac video: You can have no coding knowledge or you could be the best programmer in the world. You will learn a lot from this video. 4R Audit Video Great work Ry. Truly appreciate you!
You can have no coding knowledge or you could be the best programmer in the world. You will learn a lot from this video. Great work Ry. Truly appreciate you! Nuno Silva
Michael Steve commenting on the Build Market Close Skool on the post Stop what you're doing - Watch this Ry Mac video: Amazing content! Thanks @Nuno Silva for highlighting it. This is very similar to an “ecosystem-sync” I run anytime changes are made that might affect 2 or more platforms in my ecosystem. It logs the discrepancies in a log and then synchronizes. It also checks to see that the changes are applied ecosystem wide before it reports. I remembered to comment when I was prompted to run this few moments ago. (So mine prompts
Your process @Ry Mac is a more structured one that anyone can use immediately. Great work. Michael Steve
Nuno Silva posting on the Build Market Close Skool titled Woke up to more backlog: Stop posting so much content @Ry Mac . I don't have time to read all of it. Good thing I don't have kids yet, or I wouldn't have any time for them. Who agrees? Jk, keep it up GOAT!
Stop posting so much content I don't have time to read all of it Nuno Silva
E P posting on the Build Market Close Skool titled Blog: Got my first blog post live, used RyMac skill. It wrote a good blog post but ask ai does it made some of it confusing. Had to really fine tune is because it's dealing with laws. Seems kinda important to get that part right. I'm using claude code in terminal, then I had chatgpt and gemini read and help me refine it before I made my final edits. Working on adding tracking so I know what people actually are trying to ac
Got my first blog post live, used RyMac skill. a member's post E P
E P posting on the Build Market Close Skool titled I'm almost famous: I was watching RyMac's vid last night and saw myself on it. Woot!
saw myself on it. Woot! after watching a lesson E P
Jennie Noble posting on the Build Market Close Skool titled So excited: I just wanted to say how beyond thrilled I am being this group! And I so wish i was the 500th member! Anyways thank you so much for accepting my request! I am in over 200 grouos but I am deleting a ton of them so I can be productive in the ones I am in. But this is the kind of group I have been looking for so thank you finally!
how beyond thrilled I am being this group! a first post Jennie Noble
Shane Walsh posting on the Build Market Close Skool titled great to be here: I found your videos on YT and love the transparency. I started an agency selling specialized landscaper software but it was a hell of a the thing to sell so I pivoted my agency to selling quality sites built with Claude and a maintenance package of $99/month to start. My niche is plumbers, landscapers, electricians that sort of thing. I'm in Ireland but I have a dialler for cold calling guys in the US too. Right now
I found your videos on YT and love the transparency. a first post Shane Walsh
Carlos Acuna posting on the Build Market Close Skool titled FRED is Cool!!! How does he speed up your videos?: @Ry Mac .. I LOVE how you're mid video and say "Fred: speed this up" and thn speed gets to 2x or 8x to make the (interminable) Claude wait short. How are you making sure "Fred" get's the order, and speeds up as needed? Thanks!
FRED is Cool!!! on how Fred speeds up the videos Carlos Acuna
Brandon S posting on the Build Market Close Skool titled I dropped in from Clief Notes to come check this out.: A bit about me. I own and operate a honey farm in Victoria B.C. We produce and sell honey and the world’s best honey drink amongst other things. Babes Honey has been around since 1945 but I didn’t grow up with bees or in the business at all until about 2009. My background is in business and I trained as an accountant. I had always wanted to build my own order management system, and then last year a truck drove throug
I dropped in from Clief Notes to come check this out. a honey farmer from Victoria B.C. Brandon S
Ry Mac's post in the Skool community: The 24 Hours Results Are In, Case Study Landed. A live build of an AI receptionist for a chiropractor turned into the Files n Folders launch, with the first day's numbers on screen.
The 24 Hours Results Are In Case Study Landed Ry Mac

The next one

Yours will be here reserved

The Creator of ICM

Jake Van Clief, the author of the Interpretable Context Methodology, posting in his own community under Resources and Finds. Titled Simplified ICM: Ry Mac did a GREAT job simplifying things down. Recommend taking a look. Has his own group too, with a link to skool.com/buildmarketclose/about. The post has 206 likes and 180 comments.
Ry Mac did a GREAT job simplifying things down. Recommend taking a look. Has his own group too! Jake Van Clief, to his own room

Click here to check out the growing Skool community

Services

What you can hire me for.

Every engagement starts with the same 15 minutes. What follows is whichever of these you actually need.

Offer teardown

Positioning, pricing and the words you say on the call. We find why it isn't closing and rewrite it.

Most common ask

Pipeline repair

Follow-up, timing, who you chase and who you drop. Built to run without you babysitting it.

60 to 90 minutes

Operator systems

The folder system and the stack around it, so the business stops living in your head.

Files n Folders

Call sparring

You present, I object like a real buyer, and we fix the framework live. The same drill the software runs.

Build Market Close
Ryan RyMac McKinney
Oreo and McFlurry Oreo & McFlurry · the actual team

About

Nobody pays $500 an hour for theory.

I made my first dollar online in 2006. I was in the Marines and Marines don’t make that much. I worked at DARPA after the Marines but wasn’t happy with the 9-5 grind. In 2011 I quit my job and I’ve never looked back.

Nowadays, I just hangout with my dogs: Oreo and McFlurry while helping people solve problems that lead to them doing better.

Everything I teach is real-world stuff.

I don’t operate in theory.

I don’t show off how cool I am.

I don’t do this because of a “lifestyle”.

I do this because I believe the essence of having is giving and that’s why I have a lot.

If I can’t help you, or we decide it’s not a fit…I just send your $50 back during that call. And we part as friends.

Featured on Entrepreneurs on Fire Featured on Entrepreneurs on Fire The interview with John Lee Dumas. Listen to it.

Bring 1 problem. Leave with the next 3 moves.

15 minutes, on a call, with me. $50 to book it. If I don't take you on, you get the $50 back. If I do, it comes off the engagement.

$50 · 15 minutes $500 / hour thereafter Eastern time
Book the 15-minute call The $50 keeps the tire kickers out